When I went to Amazon a few minutes ago, I was presented with a memo from Jeff Bezos, introducing the new Amazon Prime service. This sounds like an excellent idea, and certainly one that I’m bound to benefit from. Amazon Prime requires a yearly membership fee of $79, for which you get free second day shipping on most items. You can also upgrade to overnight shipping for $3.99 per item. We order from Amazon all the time and definitely spend more on shipping than $79, even though we often take advantage of the free (but slow…) super saver shipping.

Almost sounds like the good old dot-com days, when stores like Outpost.com were offering free overnight shipping (and Kozmo.com offered free 30-minute delivery for something as cheap as a box of Altoids, but that’s a different story…).

Sign me up!