Several blogs have reported that Amazon apparently added a new beta feature called Plog, which they define as a personal blog on their website. It sounds like a plog is mostly a different and slightly more up-to-date way of presenting recommendations to the user. On their website they list a few of the more popular blogs as examples, but to be honest I don’t see what their plog feature has to do with blogs. It seems to me like they are just trying to capitalize on the popularity of the blog scene.

Unfortunately, I didn’t get the blog link on my Amazon front page. It seems like this is only displayed to a limited set of users. Too bad since I would have been curious about this, but then again it doesn’t sound like I’m missing too much.

As seen here, here, and here.